Selected cases
Experience
1.5 yrs
Product Designer
I co-own end-to-end design for leading Danish news platforms including Politiken, Jyllands-Posten, and Ekstra Bladet, reaching over 95 million monthly visitors. I drive features from discovery through launch, from facilitation and prototyping to developer handoff. I built and maintain the multi-brand Figma design system used by 60+ designers and developers across JP/Politikens Hus, and I use AI to rapidly prototype concepts that need to be experienced firsthand rather than reviewed as static mocks. I also share craft across the organization through internal talks and workshops.
3.5 yrs
UX and Creative Content Specialist
I led the design and production of website services, internal website assets, campaign creatives, and other design needs, contributing to research driven solutions like buyer personas, user journeys, and creative concept development. Additionally, I supported sales meetings as a UX specialist, aligning recommendations with client needs and delivered high quality pitch materials.
2.5 yrs
Digital Designer
I led full funnel marketing initiatives, crafting comprehensive strategies and performing in depth analyses for key clients both domestically and internationally. For the Danish Golf Union, I drove a successful digital campaign transformation that brought in over 1,000 new members in a single season. My role also included creating all campaign assets, such as landing pages, and setting up conversion flows and backend systems for seamless lead capture and nurturing, while overseeing UX and visual design throughout.
6 mos
Programming Instructor
Chosen by faculty executives to teach programming at the largest course on the bachelors degree. Taught JavaScript, HTML and CSS. Coached 50 individual students in projects during the semester and for their final exam.
About
According to recent estimates, the average user spends about four hundred minutes, just over 6,5 hours, online per day. This means that whether you are a fast scaling SaaS startup or an established global business, your brand needs to have a strong online presence that’s different. Not necessarily better.
Not an easy task, but I believe if we steer away from eager ads, bland digital experiences, cognitive overload, and thinking complexity equals more value, we’re off to a good start.
This means be mindful of your audience, don’t be afraid to try new things, design the right thing and then design the thing right.
Said in other words, I’m passionate about everything that starts with words like “intuitive”, “delightful”, “conscious and subconscious”, “emotional”, “interactive”, “user centered”, “The Lord of The” and so on and so forth.
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